The permanent removal of unwelcome body hair is the holy grail of the beauty industry.

As a woman’s most loathed part of her beauty regime, depilation – be it by shaving, waxing, or threading – is something we’d all rather not spend our precious time doing.

Shaving our legs comes top of British women’s most hated beauty chores, according to a new poll, and over a lifetime we spend almost two months carrying out the dreaded task.

For years the only ways if removing hair for good have been through painful and expensive electrolysis and lasers. But now a new serum claims to do the same job for a fraction of the price and none of the pain.

Puff it, claims to reduce the prominence and density of body hair over just eight weeks. Rather than a hair-removal cream, it stunts future hair growth by targeting it with inhibiting ingredients after it’s already been removed by wax or razor.
Made with a high concentration of hair growth prevention ingredients, the formula uses three mechanisms to stunt growth of unwanted hair – unlike most creams and serums which have only one.As a result, it is claimed many hairs never grow while puff it, while those which do grow to a lesser degree. This action reduces the apparent amount of hairs, and impairs overall hair quality, minimising the need for hair removal.The serum also aids painful ingrown hairs by reducing and soothes this problem.During products trials, 93 per cent of users reported less hair on their body than before, and 80 per cent noticed it had become finer after using the product for eight weeks.

These actives are combined in a penetration-enhancing base made of natural MAIZE PROPANEDIOL and ALOE.

The serum, available exclusively at Boots as part of Latest Finds from today, is applied evenly and immediately on freshly shaved or waxed body areas twice a day for two months, or until body hair appears nearly invisible. Application can then be reduced to three times per week to maintain results.

At a price of £29.99, it claims to be a long-term solution that won’t break the bank like salon laser treatments – which can cost about £350 for a full leg treatment per session. And even then you’ll need at least six sessions for optimum results – ouch indeed.

One bottle of serum claims to last two to three months on average if used only on legs after each depilation session, and, unlike laser where darker skin tones are unsuitable, it works for all skin types and colours – expect those with severe irritations.

While you will need to maintain for a short while, the effects should be long term. But total lifelong permanency is yet to be confirmed.

The long-term effectiveness of laser hair removal is also unknown – experts can scientifically vouch for results lasting only as long as a decade.